The Husband campaign contained all of the elements of a major film release as well as a unique pre-roll ad campaign on YouTube that gave users snack-size videos of the film, showing them a little more each time depending on how many teasers they had already watched.
Another element of the campaign that we developed in support of the films narrative was a series of faux Advice/Gossip columns that would appear in arts magazines next to the films ad.
Other elements included Cast Photoshoot • Key Art • Trailer • Sale Sheet • Marketing Kit • Web Banners • Print Ads • Social Media Banners • VOD Art • Grassroots Marketing • Out Of Home • Billboards
