We love movies. We -really- love Canadian movies! We were enlisted by the folks at Reel Canada to help them come up with an identity for their massive initiative of creating National Canadian Film Day.
Once they told us about the idea we went crazy for it and had a blast weaving Canadian cultural icons into the film world, keeping it fun, cool, and well just damn NICE. Like us Canadians. :)
The campaign included the initial overall brand, posters, TV commercials, radio ads, postcards, a website, social media icons and social packages for fans and supporters to use, as well as corporate sales kits and more.
Check it out and watch a Canadian film. Everyday is really National Canadian Film Day! #NCFD #CanFilmDay