Algonquin’s campaign included creative sessions with the films director Jonathan Hayes, to conceive the unique vision for the key art. An in-studio photo session was executed with lead actor Mark Rendall to give us the base imagery for the poster.
From there, the entire campaign grew to include posters, flyers, in-theatre banners, trailer, website, a TV campaign, and billboards, as well as specialized event promos organized by Key at the Outdoor Life Show.